Patented Grass: Ad from 1964 National Geographic

Patented Grass

I wonder if this ad from the September, 1964 issue of National Geographic would be designed a little differently if it were published today. It seems like a catalogue of warning signs for invasiveness: “It grows greener, thicker… Sends out more and sturdier roots. Gets along with less moisture.”

I wonder if the grass that invades my vegetable garden is Scott’s Windsor. Would that patented grass still sounded preposterous.

National Geographic was always advertising innovative products like this super-grass. See previous post for another depressing example.

Click and zoom for a closer look.


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